The optimizer’s mindset & trimming the ‘fat’ in business.
Every marketing campaign has potential. Every offer that you have — has the ability to do well.
The question is… will you chip away at it long enough — for you to reveal the ‘statue’ inside?
Will you spend the time required… to dial in EVERY single part of the funnel…
Make sure every little ‘piece’ of it, from the ad creatives, to the landing page, to the offer, to the headline, to the targeting, to the email follow up sequences… is designed and ‘tested’ to convert?
Are you willing to shuffle the ‘pieces’ enough — so that it finally clicks.
This is where the saying of…
The more you fuck around, the more you find out comes in.
And this is where the optimizer — the person that makes 1% improvements comes in.
And the question that they answer is…
How do you ‘test’ effectively in marketing, and create a system that does this for you?
You do this by…
Really being extremely focused on the process, and having zero ‘expectations’ when it comes to marketing.
You assume that you will succeed — and that through repetition, through the variation of angles, through tweaking things — through getting feedback from the market, you get closer and closer to the truth.
And you chip away at it… chip away at all the ‘failed’ angles, failed advertising campaigns… failed creatives…
And bit by bit, you get closer to that one breakthrough marketing angle that makes you six, even 7-figures (though I’ve yet to write 7-figure promotions to do this day).
And when you optimize, when you’re able to spend that kind of money to buy data…
To buy insights on your customers…
You get to zero in, on the things that really matter, the things that really move the business forward.
Once you’ve zero-ed in… on that one thing…
You just keep selling, until there are no more customers left.
This is how you ‘sell in the paid traffic game’.
And it’s the same in consulting as well.
If someone pays you money, for your consulting services– especially if it’s top dollar… keep attacking that market, keep going for that market, until it completely ‘runs’ out.
This is how you maximize your sales in the world — and how you ‘scale’ your campaigns, or make the strategic decisions on who to prospect, how to prospect them, and what kind of ‘packaged services’ you want to offer them too.
And if you’ve got an offer that’s already working, if it’s a $47 product, or a high-ticket 4k-10k offer…
One that you want to scale and improve by that 1%…
Send me a dm, and let’s talk about how you can start testing.
Cheers,
Zander.
