Nov 8, 2022
Mythology, Psychology & Copywriting. How it all comes together.
Hi, Zander here.
Today, I’d like to bring you back to ancient egypt, to show you what they ‘discovered’ about imagination.
Take it as a mini adventure — with gems that you might find along the way about the nature of the human mind…
Look, I’m not going to sell you a copywriting course — because I am too lazy to coach and to share my secrets, and it’s not worth my time, plus it doesn’t fulfill me to help someone go from zero to 1. I prefer no idea, to big ideas, and being in the trenches doing that. For now at least.
But what I’m happy to do — is to give you little puzzles to solve — little mysteries to talk about, little rabbit holes to explore, and to share my process, and to sell my higher-end consulting projects as well as an offer developer in the spirituality space.
That I am happy to do.
So, let’s begin today’s little ‘adventure’.
I’ve been reading Jordan Peterson lately, and although I don’t think that I would subscribe to his way of living…
His ability to bring ‘myth’ and ‘classical’ literature into a meaningful, modern light– is something that I truly admire.
The first taste of classical ‘literature’ that I had– was in the works of Robert Greene, in the way that he brings back the old mysteries of the past — the way he gives you an original, cynical take on how to be an effective agent in the world — and to simply put it, be a little ruthless…
The best part about that — is that he elevates these otherwise ‘distasteful’ topics, of power, and seduction… and elevates it to an art that’s accessible to everyone, and is something that we should ‘strive’ to.
Not an easy task I would say.
And now, in my digging…
I’ve found that my love for myth, for the classics… has been revived through Jordan Peterson.
The basic premise of the myth of ‘Narrative’ — of the hero’s journey… of ‘fantastical’ stories…
Is that it is not to serve as fact…
It is not to appeal to science — and to show people what IS… in the material world…
To do that, would be a bold misrepresentation of the function of these ‘myths’…
But instead,
What these ‘fantastical myths’ aim to do…
Is to help one to look to the world ‘beyond’… and to provide cultural, moral, ‘ways of living’ that should be taken upon by the reader.
It is through these fantastical ‘inspirations’ that you allow someone to digest a new way of living…
A new pattern of thought…
A new mode of existence — and allow them to change the way that they see the world.
And it is in myth, and in my own opinion– through the flexibility and ‘freedom’, or even liberty that you can take with these fantastical stories…
Are you able to ‘speak’ to what’s inside someone — what’s inside their heart — to show them that the sorrows that they experience in this lifetime can be overcome, and are of value– and to give them something to seek.
One of the most striking ‘symbols’ that I’ve found, was the ‘Eye of Horus’.
It was worshipped by the Egyptians, rightfully so… and while their rational mind was unable to ‘wrap their minds’ around the concept of vision…
When they worshipped this symbol… this symbol of imagination — of thinking that if you had the power to think into the future — if you had the ability to see beyond what’s in the current moment — to even speculate a little bit, and to think about what the future could hold…
It would grant the person who ‘respected’ this symbol immense power to change the outcome of their lives.
And personally, as a writer myself, I genuinely think that vision is my best trait– it’s my ‘crutch’ to be very honest — too far ‘stuck’ in the future sometimes, haha.
But it was through this ‘myth’… they were able to embody the value of imagination — to explain that almost ‘foreign concept’, in fantastical terms, in a way that a more ‘primal human’ could understand it, and use it for their own benefit.
And the best part is…
That this is just one of the many, recurring symbols in mythology that has been explored.
It’s just one of the ‘gems’ of insights that are buried in the deep myths from cultures all across the world.
So yeah,
More to come!
Zander.
