Or in other words– learning how to be both a skeptic and an apologist at the same time. If you’ve got an idea, an offer, an ‘angle’ that’s so good… You better do your damn best to see it to the end– don’t waste a single ‘drop’ of a good…

I have a thesis that when you listen to your market and you’re precise with your marketing… you’ll be able to get results without ruffling feathers, even if your copy is aggressive. That’s because your writing is so precise, so clear — and speaks only to those that are relevant… …

Hi, Zander here. Today, I’d like to bring you back to ancient egypt, to show you what they ‘discovered’ about imagination. Take it as a mini adventure — with gems that you might find along the way about the nature of the human mind… Look, I’m not going to sell…

I had the desire to go all in when I was 17. When I first bought my six-figure SMMA course, when I first started doing outreach, when I first started doing cold calling. The funny thing, Is that knowing that I could’ve gambled then, and went ‘all-in’ — is much more painful than being trolled online, getting bad rep, or being seen as someone who’s a fraud. I remember the time when my form teacher, who I’m sure had good intentions, said 99%…

Disclaimer: This is not marketing advice and is for educational purposes only. Please consult your adored & idolized marketing guru for personalized marketing advice. I think most of the time, things are watered down for simplicity’s sake. You use words with less ‘embedded meaning’ in favor of another word that…

What’s my marketing hack? I started reading about metaphysics and the nature of the mind from 15–17? Just kidding? Not really. Okay, now let’s get to the serious shit. Also, please take note, I’m making scholarship look bad, for the intention of drama! …

As I’ve gone through many periods of ‘writer’s block’ — I’ve come to formalise a system of innovation that helps me to keep churning out ideas. Yes, it’s exhausting to do this, but I think it works, and it serves to keep me going and writing emotionally gripping copy. So…

I think most people see me as a very busy person, with lots of deadlines, slightly aloof, and a little bit of an outsider. That’s because they didn’t qualify. Because those that know me truly… and the people that I work with, will know that I’m probably one of the…